I chose to focus on the NYU Entrepreneurs Festival (NYUEF) organizing team, primarily brand marketing efforts. I am the Creative Director for this annual, student-lead event in which I manage the Creative & Marketing Teams. Now in my third year working on this initiative, I have gained an extensive understanding of brand development and team structure. Recently, I gave an introductory presentation outlining the tasks, goals, and timeline for the two teams. As the audience of the presentation were already vaguely familiar with the presence and goals of NYUEF, I chose a close colleague (Rosa) who was aware of my previous involvement to evaluate the effectiveness of the content.
Pre-Content Assessment
This written testing included ten questions mainly to gauge Rosa’s general knowledge of NYUEF (i.e. who/what/where/when, team structure). Only the last two questions asked about aspects of brand marketing.
Result: Rosa answered almost every question correctly, only stumbling on references to team structure and previous themes. This shows that throughout the event’s promotion, almost every piece of marketing content included the core details of NYUEF that were subconsciously remembered.
Learning Content
Before starting the presentation, I informed Rosa of the goal of the content: to explain the unique roles and responsibilities of the Creative & Marketing Teams respectively and unified. While reviewing the material, Rosa recognized some errors she had made in the post-content assessment.
Post-Content Assessment
This written testing detailed the tasked and structure of the two teams (i.e. responsibilities, new ideas). A few repeated and unanswered questions were included to test for guessing and selective reading.
Result: Rosa struggled with the general event questions (i.e. exact 2017 dates, specific leadership) that were similar to those in the pre-content assessment, likely due to the absence of experience on the organizing team. She succeeded in identifying the newer material introduced in the presentation.
Conclusion
In all, the presentation was effective in relaying the organizational details but lacked in solidifying logistics. This is expected as concrete details and facts are more difficult to retain than experiential components.